Joe Wolf | PR Account Director
Strategic communications professional with extensive experience in corporate, non-profit and business communications, including public and media relations; internal, external and crisis communications; stakeholder engagement; and integrated marketing and communications. Strategic thinker and team mentor with business acumen and experience in leadership and management. Enhanced numerous organizations’ reputations and stakeholder engagement programs with significant results. Experienced in developing and executing strategic communications programs targeting a variety of audiences to achieve short- and long-term organizational goals while measuring and reporting results. Strong experience in national, regional, local and industry media relations on items of national and local significance.
Skills
- Communications strategist and tactical achiever
- Team leader, mentor and player
- Industry, stakeholder, community engagement
- Message development
- Media relations and crisis communications
- Strong written and verbal communication skills
- Project and account management
- Communications strategist and tactical achiever
- Team leader, mentor and player
- Industry, stakeholder, community engagement
- Message development
- Media relations and crisis communications
- Strong written and verbal communication skills
- Project and account management
Point Taken, PR Account Director, Feb. 2020 - Present
- Manage media relations for a a variety of accounts
Develop creative campaigns to secure media coverage - Write, edit and distribute press release to secure client coverage
- Ensure client satisfaction and goals are met
- Lead other team members to ensure maximum ROI for client investment
- Serve as fill-in for Point Taken president as needed (emergencies, etc.)
Dalton Agency, Strategic Communications
May 2007 – Dec. 2019
Account Director: Jan. 2018 – Dec. 2019
2008 Employee of the Year
Previous positions held: Senior Account Executive, Account Executive, Account Coordinator
Experience
Strategic communications and public relations lead for numerous clients and managed team members, workflow and worked independently to drive organizational growth for clients. Focused on understanding clients’ business and addressing overall communications and media needs, and integrating deliverables with creative design and digital, social and paid marketing strategies. Directed strategy, development and publication of communications initiatives and designed communications campaigns to achieve short- and long-term client goals. Coordinated with other organizational departments, including development and advancement, and external entities on a variety of levels to best utilize available resources. Developed stakeholder communications, public relations, media relations, internal communications and social media strategies, implemented tactics and developed published or verbal communications content to comprehensively serve client needs. Proactively and reactively managed media and public inquiries, including media materials and statements, and managed crisis situations that required a variety of urgent communications needs.
- Marketing strategy development, tactical implementation and message development
- Communications and media content development and dissemination at national, regional and local levels
- Analyzed and communicated information to a variety of stakeholders at multiple levels
- Managed responses to requests for information, verbally and in writing, from stakeholders
- Managed press conferences and special events for media, industry and public
- Proactive media outreach and reactive media management, and crisis communications
- Industry, membership, constituent and public communications and community relations
- Interdepartmental and internal relations and communications
Industries
- Manufacturing and production
- Logistics and transportation
- Construction and material handling
- Residential and commercial development
- Finance/banking
- Restaurant/hospitality
- Non-profit (numerous causes)
- Marine
- Law/legal
- Community advocacy
Additional Accomplishments
- Achieved millions in earned media and stakeholder engagement results for numerous clients
- Increased donations to Angelman Syndrome Foundation by 20% through event promotion
- Improved community engagement and appeal for numerous organizations
- Led Employee Team for two years, positively impacting agency culture
Community Advocate and Volunteer
- Board of Directors Member & Volunteer — Changing Homelessness, Inc.
- Volunteer Chairman, Community Engagement & Development Committee: Jan. 2020 – present — Changing Homelessness, Inc.
- Board of Directors Member: Jan. 2014 – Dec. 2019 — Changing Homelessness, Inc.
- Board Chairman: 2018 — Changing Homelessness, Inc.
- Advocate, Leader, Volunteer — Sulzbacher Center for the Homeless 2008 – 2014
- 2013-2014 leader of young professionals group, The Home Team, leading group of volunteers in contributing hundreds of hours of community service
- 3-year, weekly tutor for K-12 children during school year, who are residents of the Center
- Planned and executed grassroots fundraisers and awareness events that improved community engagement with Center and increased donations
Education
Flagler College, 2003-2007 Bachelor of Arts, Communication
- Graduated with Communication Department Award for Academic Achievement in Communication
- Managing Partner and inaugural “employee” of College’s first student-run PR firm, the Dow Advantage PR Group.
- Developed communications plans and implemented tactics for several St. Augustine-area non-profit clients, growing to overseeing the account teams to managing partner prior to graduation.
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.