Social media influencers are among the most significant reviewers of your product or service. They can make or break sales. At Point Taken, we recognize the importance of collaborating with influencers who align with your brand. We offer Jacksonville social media influencer relations services, and serve clients nationwide.
Point Taken’s social media influencer services include:
Vetting Influencers
The first step to finding influencers to represent your product or service is vetting. We use a variety of methods to vet influencers, from manually reviewing their feeds to utilizing social media influencer platforms. It’s essential to ensure each influencer we suggest to your brand will represent you well. No one wants to work with influencers who have purchased followers. We’ll eliminate those influencers from your campaign. Additionally, we will remove influencers with low engagement from your list of potential partners. Because finding the right influencer to partner with your brand is key, vetting is a vital part of our social media influencer relations services.
Contacting Influencers
We work closely with influencers who cover a variety of niches. Once we’ve vetted potential partners, we’ll craft a compelling pitch tailored to your brand. We’ll present that pitch to you, and then contact influencers on your behalf.
Reviewing Media Kits
Many social media influencers have media kits. We will review these materials and cross-check with publicly available data for accuracy. If an influencer requests payment for promoting your product, we’ll discuss pricing with you and collaborate with the influencer to develop the best options for your brand.
Developing an Influencer Contract
If your brand is providing compensation or complimentary products to an influencer, a contract might be necessary. While we aren’t lawyers, we will work with you to craft a social media influencer contract to protect your brand. Then, we will help you execute that contract.
Hosting Influencer Events
Point Taken can assist you in hosting influencer events. We develop events from start to finish. Or, we can support you as you create your own event. Additionally, we manage influencers throughout the entire process of promoting your product or service.
Making the Most of Analytics
Point Taken will collaborate with each influencer to understand how their content about your product or service performed. From views, likes, interactions, comments, shares, saves, and more, we will provide you with actionable analytics.
Ready to Work with Influencers to Grow Your Brand?
Contact Point Taken today to start working with influencers to increase sales and donations.