Jacksonville Public Relations Agency
Top Jacksonville Public Relations Firm
Point Taken Communications helps hotels, restaurants, nonprofits, and lifestyle brands earn press, build buzz, and drive measurable results in Northeast Florida. From bold openings to thought-leadership and crisis support, we turn stories into headlines—and attention into action.
Public Relations Services in Jacksonville
Everything you need to launch, grow, and protect your brand — optimized for Northeast Florida
Media Relations
- Creating story angles tailored to Jacksonville journalists
- Developing targeted lists, writing pitches and follow-ups
- Creating press releases, managing interview prep, & tracking coverage
Launches & Openings
- Managing grand-opening run of show & ribbon cuttings
- Overseeing VIP, influencer & media previews
- Creating community partnerships & opening collateral materials
Reputation & Crisis Communications
- Writing holding & response statements
- Training spokespeople on response
- Managing post-incident recovery & stakeholder updates
Influencer & Creator Programs
- Curating local lists & hosted experiences
- Managing Influencer Campaigns
- Tracking performance of content
Content & Thought Leadership
- Writing articles, op-eds, blogs, and other content
- Positioning executives as thought leaders
- Applying for and managing award submissions
Measurement & Reporting
- Tracking media and influencer coverage
- Exploring referral traffic & conversions
- Overseeing insights to guide next steps
Industries We Serve
Hospitality lifestyle & nonprofit sectors—paired with local insight and national reach
- Hotels & Resorts — grand openings, meetings & events, FAMs
- Restaurants & Hospitality — PR strategies for opening and continued sales, VIP parties, influencer dinners
- Nonprofits & Associations — awareness, fundraising, advocacy
- Lifestyle & Retail — opening & seasonal campaigns & media/influencer collaborations
Service Areas: Jacksonville (Downtown, San Marco, Riverside/Avondale, Springfield, The Beaches), Ponte Vedra, St. Johns, Amelia Island, St. Augustine
Recent Wins & Highlights
Hotel at Arundel Preserve — Renovation Reveal
Integrated PR campaign spotlighting new lobby, meeting spaces, and guestrooms; earned media across hospitality trades and regional outlets.
Results: 18 placements • 148.8M monthly reach (UVPM) • ~$1.38M ad value
Jacksonville Restaurant Launch — Influencer & Media Night
Hosted VIP preview for creators and press, day-of coverage plan, and calendar syndication; sustained buzz via UGC and follow-up angles.
Results: 538,000+ social media impressions posts • Opening-week sell-outs • Ongoing press mentions
Nonprofit Awareness Drive — Northeast Florida
Earned media + partnerships + donor communications; media training for board/spokespeople.
Results: $18,000 raised • 406 media mentions • International coverage including England, Spain, & France
Our PR Process
Kickoff Meeting to align on goals, timing,& audience.
Development of strategic plan to guide all PR activities.
Create all assets, press lists, influencer lists and prepare outreach.
Manage events, media relations influencers partnerships& more.
Monitor coverage, traffic,& plan next actions.
FAQs
How fast can we secure coverage?
For openings and timely news, local coverage can land within days; larger features and magazines require longer lead times. We balance quick wins with marquee hits.
How exeperienced is your team?
You only work with seasoned PR professionals who understand how to secure coverage that drives sales & donations.
What does PR cost?
Most Jacksonville engagements start as projects or on monthly retainers. Share your goals and timeline, and we’ll recommend the most efficient plan.
Can you help with crisis communications?
We prepare statements, train spokespeople, and manage media/social responses—then help you rebuild trust.