Nationwide and Jacksonville
Influencer Relations

Navigating nationwide and Jacksonville influencer relations can be difficult. With so many influencers online, how do you select the best one (or ones) to represent your brand? With so many fans, how can you tell if the influencer is legitimately influencing others or is just purchasing followers? With influencers asking for payment, often in the thousands of dollars, how can you decide who and how many to pay? At Point Taken, we are experienced in influencer relations and can help you find the right person to represent your company or nonprofit organization.

There are a variety of types of influencers. From nano influencers to micro influencers and macro influencers to celebrities, there are a wide range of people who can make or break your brand. Add in customers, employees and brand evangelists, and the challenge of choosing the right person to represent and promote your brand becomes even more challenging. 

Influencers also vary by market. Some cities have a large number of influencers with expansive followings, while some areas have very few people making an impression online. Finding the right influencer, with the right audience and the right content is key to selling more of your products or services or collecting more donations.

Need help finding the right influencer for your brand? Point Taken can help. Contact us today.

Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.

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