Hotel PR for Bookings:
Fill Need Periods in the Next 90 Days
*Image created with AI.
A focused PR and influencer strategy designed to drive bookings, not just visibility, presented by hospitality PR and marketing firm, Point Taken Communications. If your property has dates that need to be filled, this is a targeted, time-bound approach to generate demand through media coverage, influencer activations, and strategic storytelling. Meet Point Taken’s Hotel for PR Bookings 90-Day Campaign.
WHAT’S THE PROBLEM?
Most Hotel PR Doesn’t Drive Bookings.
It generates:
- Media coverage
- Social content
- General awareness
But it’s rarely aligned with:
- Specific need periods
- Booking windows
- Revenue goals
As a result, hotels invest in visibility without seeing a direct impact on occupancy.
WHAT’S THE SOLUTION?
Introducing Point Taken’s 90-Day Booking Accelerator: A strategic, execution-focused PR program built to:
- Align media and influencer efforts with low-occupancy periods
- Position your property as the best choice in your area
- Drive measurable increases in bookings, not just impressions.
This is not ongoing PR support. It’s a focused sprint designed to deliver results within a defined window of need for your property.
HOW DOES POINT TAKEN’S PR FOR THE BOOKINGS PROGRAM WORK?
- Analyze target audiences and booking behavior
- Develop campaign angles tied to timing and demand
- Identify media and influencer opportunities
- Target media outreach aligned with booking windows
- Develop strategic influencer partnerships designed to drive action
- Develop stories that position your property competitively
- Amplify coverage and content across key channels
- Align messaging with booking intent
- Track performance tied to traffic, inquiries, and bookings
WHAT CAN I EXPECT FROM THE 90-DAY PR FOR BOOKINGS CAMPAIGN?
- Measurable outcomes, not just activity
- Increased occupancy during targeted need periods
- Qualified traffic from media and influencer placements
- Stronger positioning in competitive markets
- Visibility that supports real revenue, not just awareness
WHO IS THIS FOR?
Ideal for Hospitality Brands That:
- Have upcoming need periods or seasonal gaps
- Want to drive direct bookings, not rely solely on OTAs like Expedia, Travelocity, and Booking.com
- Are investing in visibility but not seeing conversion
- Need a focused, strategic push, not a long-term retainer
WHY POINT TAKEN COMMUNICATIONS?
Point Taken Communications specializes in turning visibility into measurable growth.
With 25+ years of experience, we combine:
- Senior-level strategy
- Hands-on execution
- Media and influencer expertise
- AI-enhanced insights to deliver PR and marketing programs that drive bookings, not just buzz.
WHAT IS THE TIMELINE?
Timing Matters
The success of this approach depends on aligning strategy with your booking windows.
We take on a limited number of 90-Day Booking Accelerator engagements at a time to ensure focus and results.
Let’s Identify Your Next Opportunity
If you have need periods coming up, now is the time to act.
We’ll discuss: Your upcoming gaps in occupancy & how visibility can drive demand