hospitality-public-relations-hospitality-marketing

Hospitality Public Relations
and Marketing
That Turns Visibility into
Bookings and Reservations

No Obligation · Senior Strategist Led · Zoom or Phone

Proven Results from PR & Marketing Campaigns

8.8 Million

in PR Value from
One Campaign

148.8 Million

Reach from
One Campaign

250K+

Social Reach from
One Event

We don’t chase awareness alone.

Because in hospitality, visibility without bookings doesn’t move your business forward.

Point Taken builds PR strategies designed to:

  • Fill rooms during need periods
  • Increase reservations and foot traffic
  • Position your brand as a must-visit destination
  • Drive measurable revenue…not just impressions

Every placement, influencer collaboration, and campaign is tied to one goal: getting people to take action.

Some of the Hospitality Brands We’ve Helped Grow:

"Michelle is an incredible PR professional. As a business owner, she remains a "roll-up-your-sleeves" participant with her clients. She is innovative, assertive, confident, and focused on delivering value for her clients. She challenges status-quo thinking and adapts easily to changing circumstances."
Jeff-Brainard-Headshot-jacksonville-fl-PR-firm-Jacksonville-Florida-PR-agency-Jacksonville-FL-PR-agency
Jeff Brainard
Former Vice President, Hospitality and Sales, Southern Management Companies
hospitality-public-relations-hospitality-marketing

How Does a PR & Marketing Firm Support Bookings & Reservations?

Awareness is Not Enough Anymore.
We Build Strategies That:

Drive Bookings

Turn media coverage and influencer exposure into direct revenue.

We align PR and marketing with booking windows, seasonal demand, and business goals, so visibility translates into filled rooms, reserved tables, and real results.

Increase Traffic and Reservations

We don’t just generate buzz. We bring the right audience to you.

Our strategies drive high-intent traffic from media, search, and social platforms that convert into reservations and visits.

Position Your Brand as a Must-Visit Destination

In crowded markets, perception drives decisions.

We position your brand as the place people talk about, recommend, and choose before they ever compare options.

Build Long-term Brand Authority and Trust

Travelers and diners trust what they see in media, recommendations, and real experiences.

We build credibility through strategic placements, thought leadership, and curated experiences that influence decisions and drive action.

Point Taken’s Hospitality Public Relations & Marketing Services

Strategic Hospitality Public Relations & Marketing

Media
Relations

Get your property in front of travelers actively deciding where to book.

We secure targeted coverage that reaches high-intent audiences and drives traffic that converts.

Influencer Relations

Not all influencers drive results. We only work with those who do.

Our campaigns are built to generate quality content, qualified traffic, and measurable bookings, not just likes.

Community
Relations

We create moments people want to attend, share, and talk about.

From openings to activations, we turn experiences into visibility and visibility into business.

Thought
Leadership

Position your leadership team as trusted voices in hospitality.

We secure editorial and award opportunities that build authority, credibility, and long-term brand value.

Reputation
Management

We proactively manage and strengthen your brand’s perception through strategic messaging, media, and visibility, so your reputation builds trust and influences guest choice at every stage.

AI Search
Visibility

Travelers aren’t just searching. They’re asking AI where to stay, eat, and visit.

We position your brand to appear in those answers, ensuring you are recommended before a guest lands on your website.

Driving ROI for Hospitality Brands

Hospitality Specific Services

Beyond core PR strategies, we elevate hospitality brands through strategic, hospitality-specific tactics, creating meaningful visibility that drives real business results.

Creating Seasonal
Demand Campaigns

Showcasing Our Client’s
Offerings Through
Curated VIP Experiences

Developing Unique
Package Ideas

Planning and Overseeing
FAM (Familiarization Tours)

Hospitality Brands We Help

 Which Hospitality Businesses
Benefit from PR and Marketing?

We partner with hotels, resorts, restaurants, country clubs, travel agencies, TDCs, spas, wineries, entertainment venues, sports venues, Florida -based hotels, and hospitality-driven brands that are ready to turn visibility into measurable growth through increased bookings, reservations, and long-term brand value.

Measuring What Matters

How Does Point Taken Measure ROI?

We don’t measure success by impressions alone.

We track what actually matters:

hospitality-public-relations-hospitality-marketing

Website Traffic from Media Placements

Booking Inquiries and Conversions

Referral Traffic from Influencers

SEO and AI Search Visibility

Real Results from Real Hospitality Brands:

Cooper's-Hawk-Opening-Case-Study
Grand Opening Goes Big: 37 Media Features, 9.44M Reach, and $8.8M in PR Value
The-Hotel-at-the-University-of-Maryand-Public-Relations-Case-Study-Point-Taken-Communications
33,820 Reach, Industry Awards, and Qualified Booking Leads
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Why Point Taken?

Most PR firms focus on exposure.

We focus on outcomes.

That means:

We don’t just get you seen.
We help increase sales.

Trusted by Hotels. Recognized by Industry Leaders.
Proven by Results.

Top Clutch Public Relations Company Hospitality Leisure Florida
Point-Taken-Awards-2025-Expertise-Top-PR-Firm
Clutch-Top-Reputation-Management-Company-Jacksonville
Point-Taken-Awards-2026-Expertise-Best-Marketing-Consultants-in-Jacksonville

The Heads-in-Beds Strategy Session

If Your PR Isn’t Driving Bookings, It’s Not Working.

We’ll walk through exactly how PR can drive bookings, traffic, and revenue for your property.

*Some images created using AI.