As the manager of a hospitality business, customer service is key to your success. You must attract the right customers—and keep them coming back. At Point Taken, we understand that communication with your existing clientele is just as important as bringing in new guests. That’s why we offer strategic hospitality public relations and marketing services to drive business.

Why Hire a PR or Marketing Professional for Your Hospitality Business?

Point Taken’s Point Taken’s experienced marketing and PR professionals develop strategic plans tailored to your budget—enhancing current efforts while launching new initiatives designed to attract more business.

Whether you’re seeking coverage in a local newspaper, TV outlet, or national travel publication, we can help. Or, if you’re looking to engage influencers to promote your property or restaurant, we can vet the right partners and craft a full influencer campaign Need a professional video showcasing your property? We’ve got you covered. From collateral materials to digital marketing, our team delivers. Additionally, we harness the power of AI to enhance your public relations and marketing—amplifying results across the board.

Why is PR Important in Hospitality?

As eHotelier points out, travelers and customers are becoming wary of paid advertising. They are turning to third parties, like journalists and influencers, for advice on where to vacation, stay, dine or unwind. That’s why PR should be a key component of your hospitality marketing strategy.

Which Hospitality Businesses Benefit from PR and Marketing?

Point Taken Communications provides public relations and marketing services to hospitality businesses across the country, including:

• Resorts
• Hotels
• Country Clubs
• Restaurants
• Bars
• Cafes
• Tourism Agencies
• Travel Agents
• Airlines
• Entertainment Venues
• Museums
• Theaters
• Sports Facilities
• Spas
• Wineries

How Does Point Taken Promote Hospitality Brands?

Point Taken employs a variety of public relations and marketing tactics to promote hotels, resorts, restaurants and other hospitality companies. Some of the PR and marketing efforts we utilize include:

• Securing traditional media coverage
• Influencer vetting & relations
• Creating and managing social media influencer campaigns
• Showcasing our client’s offerings through curated VIP experiences
• Partnering with other businesses and nonprofits for increased exposure
• Developing unique package ideas
• Planning and overseeing FAM (familiarization tours)
• Pursuing thought leadership opportunities
• Writing and submitting awards applications