🚀 PR & Marketing Consulting

With Michelle Gilliam, President of Point Taken Communications

$189 per hour | Strategic. ROI-Driven. Action-Oriented.

If you need clarity, positioning, and measurable growth — not vague marketing advice — this is for you.

Michelle Gilliam, founder of Point Taken Communications, brings 25+ years of public relations and marketing expertise to focused, high-impact consulting sessions designed to move your business forward immediately.

This is not theory.
This is strategy you can implement. 💡

👩‍💼 Who This Is For

This consulting is ideal for:

🏨 Hospitality brands (hotels, resorts, restaurants)
✨ Lifestyle brands and growing businesses
🤝 Nonprofits seeking visibility and donor growth
👩‍💻 Founders who need executive-level marketing clarity
🤖 Teams overwhelmed by AI and unsure where to start
📈 Businesses that want performance PR — not vanity coverage

If you’re responsible for bookings, visibility, reputation, or revenue — you’ll walk away with direction.

🎯 What We Can Work On

Every session is customized, but common focus areas include:

📰 Media & Public Relations Strategy

• Positioning your brand for earned media

• Building a targeted press list

• Pitch refinement and angle development

• Press conference and event strategy

• Thought leadership positioning

📊 Performance PR & ROI Strategy

• Turning media into measurable revenue

• Visibility → Trust → Action frameworks

• Campaign performance audits

• Tracking, attribution, and optimization

🤖 AI-Powered Marketing Systems

• Practical AI workflows for marketing teams

• Content acceleration systems

• AI search visibility strategy

• Prompt refinement and workflow documentation

• 30-day AI implementation plans

📱 Influencer & Partnership Strategy

• Vetting and tiering creators

• Campaign structure and deliverables

• Messaging guardrails

• Performance incentives and tracking

🧭 Strategic Clarity

• Offer positioning

• Messaging refinement

• Launch strategy

• Crisis communications guidance

• Executive brand building

✅ What You Can Expect

Each session is:

⏰ 60 minutes
🎯 Highly focused
⚡ Action-oriented
🧠 Strategic, not surface-level
🛠 Customized to your goals

You’ll receive:

✔ Clear next steps
✔ Strategic direction
✔ Frameworks you can use immediately
✔ Honest feedback from an experienced PR leader

No fluff. No junior staff. No templates pulled off the internet.

🌟 About Michelle Gilliam

Michelle Gilliam is the president of Point Taken Communications, a boutique PR and marketing firm specializing in hospitality, lifestyle, and nonprofit brands. She is known for building campaigns that drive measurable outcomes — bookings, leads, donations, and growth.

She has led media strategy, influencer campaigns, brand launches, rebrands, award wins, and performance-driven PR programs across Florida and beyond.

Her approach blends traditional PR expertise with modern AI-driven marketing strategy.

💳 Investment

$189 per hour

✔ Pay-as-you-go consulting
✔ No retainer required
✔ No long-term commitment
✔ Book only the time you need

For deeper strategy builds, multi-session intensives may be recommended.

🔄 How It Works

1️⃣ Book your session
2️⃣ Michelle will send time options and a Zoom link
3️⃣ Join via Zoom
4️⃣ Leave with clarity and direction

🔥 Ready to Get Strategic?

If you want measurable visibility, smarter marketing systems, and strategic clarity — let’s work.

Book Your Consulting Session — $189/hour