Point Taken Case Study
Roosters Men's Grooming Center
Surpasses Opening Sales Projections
& Becomes a Top-Grossing Franchise
A new Jacksonville barbershop franchise needed to quickly pull high-income men away from their existing barbers.
Top 20
Highest Grossing Franchises in Month One
6
Media Placements Secured
100%
Months Exceeding Sales Projections
4
Copywriting Assets Produced
The Challenge
Roosters Men’s Grooming Center needed to engage high-income men to transfer from their barbershop or hair salon to the new Roosters franchise opening in Jacksonville, Fla.
The Solution
Point Taken developed a media pitch and press release targeting businessmen and differentiating Roosters from other barbershops in the area.
Point Taken contacted Jacksonville-based journalists, securing coverage of Roosters Men’s Grooming Center in the:
Jacksonville Business Journal
Florida Times-Union
Financial News & Daily Record
North Jax Monthly
The Resident News
Jacksonville Chamber News
Point Taken also wrote copy for:
A brochure showcasing Roosters’ services
A direct mail piece to selected prospects
A coupon
Social media posts
The Result
Point Taken’s media outreach and copywriting efforts helped Roosters Men’s Grooming Center exceed opening sales projections, secure repeat customers, and make the Jacksonville Roosters one of the top 20 highest-grossing franchises
in the first month after opening.
Roosters has exceeded sales projections every month since opening.
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