Finding Influencers for Hotels: Strategy, Costs, ROI & How to Choose the Right Creators
Finding Influencers for Hotels isn’t the Hard Part…The Challenge is Finding Content Creators that Match Your Brand Image created with ChatGPT. There’s no shortage of social media influencers. Especially in the travel niche. The real challenge for hotels is selection, vetting, strategy, and ensuring ROI. Hotels partner with influencers who: Create beautiful content Generate likes […]
How to Use AI Social Media Influencers for Hospitality, Lifestyle, and Nonprofit Brands
How to Use AI Influencers for Hospitality, Lifestyle, and Nonprofit Brands *Image created with Sora AI. Meet Emma (Destination Germany’s AI digital storyteller), Sena Z (AI influencer for Cenizaro Hotels and Resorts, and Giulia Conti (Point Taken’s own AI influencer). For hospitality, lifestyle, and nonprofit brands, they offer a scalable, brand-safe way to tell stories, […]
How to Use AI to Create User-Friendly Websites
How to Use AI to Create User-Friendly Websites Image created with Sora AI. Trends and technology are changing rapidly. And your website, a vital part of businesses, must adapt accordingly. Artificial Intelligence (AI) is used for brainstorming, writing, research, and more. Therefore, it is a great tool for companies to keep their websites visually appealing […]
How Hotels Should Respond to Negative Online Reviews
How Hotels Should Respond to Negative Online Reviews *Image created with Sora AI. Online reviews are crucial. Before booking a hotel, making a restaurant reservation, or choosing a site for a special event, people read them. Usually, guests only leave reviews when they are very satisfied — or very disappointed. So, how should hotels respond […]
Public Relations and Marketing for Veterinarians
Public Relations and Marketing for Veterinarians Let’s Spark Growth Veterinarian are busy. From routine visits to complex cases, your practice is your focus. Often, growing your practice is challenging. You just do not have the time or bandwidth to promote your practice. That’s where Point Taken comes in. Point Taken is a lifestyle firm offering […]
Marketing and Public Relations for Restaurants and Wineries
Public Relations & Marketing for Restaurants & Wineries Schedule a Complimentary PR ROI Audit How Do You Manage Marketing and PR for Your Restaurant or Winery? Maybe you’re launching a new restaurant or winery. You’ve been dreaming of serving your best dishes or premier pinot noir to your community your entire life. Or maybe you’ve […]
