Jacksonville Crisis Communications


When a disastrous event or difficult situation occurs, it can greatly affect the future of your business or nonprofit organization. That’s why it is vital companies and organizations have a crisis communication plan to respond to customers and the public promptly. Point Taken, a Jacksonville public relations and marketing firm specializes in Jacksonville crisis communications. Crisis communications means having a strategic plan in place to make corresponding with people during a disruptive event quick, proactive and detailed. During crisis communications, businesses and organizations should constantly monitor the situation as it evolves to keep their customers updated with cancellations, rescheduling and other information. Some ways a company can properly respond to a crisis include:

How to handle negative reviews online


It happens to the best of us. Negative reviews about your product or services are spread on social media. It isn’t something to take lightly. But how do you handle negative reviews to protect your reputation? According to a survey by marketing platform Bright Local, 68 percent of consumers say they are more likely to use a local business that generates positive reviews online, while 40 percent say negative reviews will likely shy
them away…

Top Marketing Tips for 2020: What to Expect


Staying in the know of the latest in marketing and public relations news this time of year always includes top ‘fill-in-the-number-here’ lists of multiple trending topics. Here are a few of our favorites that popped up this month. Let’s take a look at Top Marketing Tips for 2020…

How to Use Video to Market Your Business or Nonprofit


Whether looking to increase your own visibility, or the visibility of those clients providing a paycheck, video should be a staple in your wheelhouse of marketing talents. Let’s find out how to use video to market your business or nonprofit…

What is IGTV?


When Instagram blew on the scene, it became the virtual photo album of Facebook wrapped in perfectly square boxes. However, Instagram has been taking every opportunity to break out of its own box every chance it gets, now combining YouTube-style videos audiences love with the social connection they crave.