How to Create an Editorial Calendar
How to Create an Editorial Calendar An editorial calendar is key to any marketing or public relations strategy, but people often ask us how to create an editorial calendar. At Point Taken, we encourage our customers to have an editorial calendar to manage their marketing and PR efforts. Not only will an editorial calendar help […]
How to Prove A Brand is Socially Responsible
How to Prove a Brand is Socially Responsible Now, more than ever, people care deeply about the ethics and values of the businesses they support. But how do you prove a brand is socially responsible? Many customers buy specifically from companies they know are socially responsible. That means people approve of the way a brand […]
The Benefits of GA4
The Benefits of GA4 Google Analytics 4, or GA4, is officially in business and many businesses and nonprofit organizations, including some of our Point Taken clients, are already reaping the rewards. If you’re a business or nonprofit executive and aren’t sure how GA4 can impact your sales and donations, we are going to break down […]
Nine Marketing Trends for 2023
Social Media Marketing Trends for 2023 2023 is here and a new year means new trends, so Point Taken is sharing social media marketing trends for 2023! Marketing and PR are rapidly changing fields, so it’s important to stay updated on trends, or it could significantly impact your business and the way you connect with […]
How to Sell Products with Public Relations
How to Sell Products with Public Relations Though every company and product is different, all brands can benefit from more sales. But how to do you make more sales? Try utilizing some PR tactics. Let’s explore how to sell products with public relations. Our first piece of advice may surprise you as it’s not directly […]
How to Grow Your Nonprofit Social Media Audience Organically
How to Grow Your Nonprofit Social Media Audience Organically Nonprofits are vital parts of our society. Zippia says there are more than 1.5 million nonprofits in the U.S. alone. These organizations often do not have the budget to grow their following with ads, influencers or affiliate marketing, like many bigger for-profit organizations. Nonprofits have to […]
