Resolve to Use Video in Marketing
Video is hot, and if you aren’t using video in your small business or nonprofit marketing, you are missing out. In the age of iPhones and GoPros, creating videos is simple and inexpensive. Point Taken, a marketing and public relations firm serving corporations, medium-sized businesses, small businesses and nonprofit organizations, offers tips to use video in your 2017 marketing efforts…
Five Holiday Gift Ideas to Give Yourself for Business Executives, Small Business Owners and Nonprofit Executives
As a business executive, small business owner, or nonprofit executive, you are constantly working. Even when you aren’t working, you are thinking about the progress of your organization and how you can improve sales, donations or other initiatives. As the holiday season approaches, it is time to give a little something to yourself…
What is your logo saying to your customers? Business Branding & Nonprofit Branding
What is your logo saying to your customers? Business Branding & Nonprofit Branding Did you know your logo could be talking to your customers without speaking a word? It could be telling them your values, mission or business practices without a visit to your website, a hint of your elevator speech or a meeting with […]
How to Use the Facebook Conversion Pixel: A Guide for Small Businesses and Nonprofits
How to Use the Facebook Conversion Pixel The New Facebook Conversion Pixel (FCP) Makes It Easier to Target Qualified Leads: Here’s What Small Businesses and Nonprofits Need to Know Want to send advertisements directly to people who visited your website but didn’t join your mailing list? Want to see everyone who visited your latest (and greatest) blog […]
How to Create Brand Evangelists for Businesses and Nonprofits
You don’t have to hang around marketing circles for very long before you hear the word brand. It’s been one of the hottest industry buzz-words – and concepts – through the first decade and a half of the 21st century. Everybody wants to be branded. Everybody wants their brand to be noticed. But exposure is only part of what branding is all about…
How to Use Facebook Live for Your Small Business or Nonprofit Organization
Let’s learn how to use Facebook live for small businesses and nonprofits. Facebook Live is a free and easy tool to market your small business or nonprofit organization to a wide audience. Simply download the Facebook pages app and click publish…