Managing Social Media in a Crisis

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With the pandemic and political unrest, many business owners are feeling anxious about making sure they keep a neutral stance (or a stance that supports their work) when it comes to how their clients and potential customers see them. Part of this includes advertisements and other forms of marketing on social media. Point Taken is here to help social media managers understand managing social media in a crisis. Let’s discuss the appropriate time to continue marketing and advertising and when it may be a better idea to press the pause button…

How to Use TikTok for Business

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Whoever thinks that TikTok is only for dance videos, practical jokes and impersonations could not be further from the truth. Sure, all those are fun to watch and it may have started out that way, but this video sharing social networking service has become the new powerhouse for creating content. Point Taken explains how to use TikTok for business…

How to Respond to Negative Reviews

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Whether you agree or disagree and whether your company did anything wrong or not, most businesses are unfortunately bound to get some sort of negative review at a point in their time of operation. Many experts from Forbes.com say how a company handles that negative review can really make or break the situation, and in extreme instances, the company or organization. Point Takes discusses how to respond to negative reviews…

How to Start a Podcast

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Podcasting is extremely popular these days. Not only is it fun for the person/people doing it, but it can also be beneficial to a company or nonprofit organization. According to Learning Times, podcasts provide many benefits to businesses including serving as an effective and convenient way to deliver relevant information to your current and potential customers. Podcasts can turn broad information into a more personal and intimate way of providing information. They’re also easy and convenient to listen to. Usually when one subscribes to a podcast, the future episodes can be automatically downloaded to the device that person uses to listen. The list of benefits goes on, so what are you waiting for? Let’s learn how to start a podcast…

Instagram and Facebook: What’s Best for My Business?

Instagram-and-Facebook

Social media has grown drastically over the last decade and during the days of COVID-19, many businesses have learned just how important it can be for their company. Facebook, Instagram, Twitter and the list goes on. There are so many methods of reaching your audience, it can sometimes be overwhelming. Point Taken is here to help guide you to learn the methods best for your business and how to appropriately utilize each social media channel. Let’s focus on Instagram and Facebook, the two of the most commonly used social media sites by businesses…

How to Create a Crisis Communications Plan

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Although many cities and states are gradually reopening, the future with COVID-19 is still uncertain and therefore it’s always important for businesses to stay prepared and have a crisis communication plan in place. If you’ve made it through the pandemic thus far without one, consider yourself lucky, as many of Point Taken’s clients say their business would be struggling by now if it weren’t for having that plan in place. Point Taken explains how to create a crisis communications plan…