How Nonprofits Can Use PR to Improve Their End-of-Year Giving Strategies
How Nonprofits Can Use PR to Improve Their End-of-Year Giving Strategies The holidays – what many call “the giving season” – are upon us. It is a great time for nonprofit organizations to take advantage of a marketing and PR strategy that can help bring in much-needed funds. The holidays can be a time of […]
Aligning Goals Between Marketing Firms and Clients is the Key to Success
Why Aligning Goals Between Marketing Firms and Clients is the Key to Success As a marketing and public relations agency, we understand successful partnerships are built on a solid foundation of aligned communication goals between our firm and our clients. Before launching any marketing or PR campaigns, make sure to follow these tips to ensure […]
How to Promote Your Restaurant in Jacksonville Florida: Marketing and PR for Jacksonville Restaurants
How to Promote Your Restaurant in Jacksonville Florida: Marketing and PR for Jacksonville Restaurants You are so excited to open your new restaurant. You’ve been dreaming of serving your best dishes to the Jacksonville community your entire life. Or maybe you’ve been in business for a while, and your eatery has hit a slump (which […]
How to Celebrate Diversity in Marketing
How To Celebrate Diversity in Marketing and PR As more and more people across the globe move from one country to another and businesses and nonprofits expand operations into other nations, understanding how to celebrate diversity in marketing and public relations efforts is crucial. As a business or nonprofit, you want to embrace the cultures […]
What is Destination Marketing?
What is Destination Marketing? From restaurants and resorts to states and stadiums, destination marketing can help your business attract more customers. Point Taken, a public relations and marketing firm serving brands nationwide, is often asked, “What is destination marketing?” Destination marketing is a type of marketing that promotes a particular eatery, hotel, resort, county, city, […]
How to Create High-Converting Email Newsletters
How to Create High-Converting Email Newsletters While you may feel bombarded by email newsletters, they are still popular and can generate sales and donations. From nonprofit organizations to small, medium, and large-sized businesses, email newsletters are a great way to gain new customers and engage current or previous clients. Email newsletters draw people’s attention to […]
