How Has the Pandemic Changed Business?


How Has the Pandemic Changed Business? How has the pandemic changed business? It’s been just over a year since our lives drastically changed due to the COVID-19 pandemic. Although we’re making progress and closer to getting back to normal in some ways, there are other changes from the pandemic that may be here to stay. […]

March is Women’s History Month


March is Women’s History Month March is Women’s History Month and not only does and The History Channel celebrate it (Women’s History Month 2021 – HISTORY), but the month is celebrated internationally. The month has been celebrated since 1987 in collaboration with International Women’s Day which falls on March 8. Celebrating women is something […]

Honor Black History Month


February 2021 couldn’t be a better time for business owners to truly focus on ways to show their support for the black community. After political and racial unrest, many people said they had goals moving forward to be more aware of different cultures and mindsets. 2021 is a new year and a fresh start. February is Black History Month, so there couldn’t be a better time for a business to start brainstorming ways to show their community how they support black businesses, voices and the community as a whole. Point Taken explains how to honor Black History Month…

Managing Social Media in a Crisis


With the pandemic and political unrest, many business owners are feeling anxious about making sure they keep a neutral stance (or a stance that supports their work) when it comes to how their clients and potential customers see them. Part of this includes advertisements and other forms of marketing on social media. Point Taken is here to help social media managers understand managing social media in a crisis. Let’s discuss the appropriate time to continue marketing and advertising and when it may be a better idea to press the pause button…

How to Use TikTok for Business


Whoever thinks that TikTok is only for dance videos, practical jokes and impersonations could not be further from the truth. Sure, all those are fun to watch and it may have started out that way, but this video sharing social networking service has become the new powerhouse for creating content. Point Taken explains how to use TikTok for business…

How to Respond to Negative Reviews


Whether you agree or disagree and whether your company did anything wrong or not, most businesses are unfortunately bound to get some sort of negative review at a point in their time of operation. Many experts from say how a company handles that negative review can really make or break the situation, and in extreme instances, the company or organization. Point Takes discusses how to respond to negative reviews…