7 Veterinary Marketing Tips


7 Veterinary Marketing Tips Promoting your veterinary practice might be the last thing on your mind. From taking care of patients to managing your staff and owner expectations, marketing often falls to the bottom of your to-do list. Point Taken, a marketing and PR firm specializing in veterinary marketing, shares 7 veterinary marketing tips. Share […]

The new age challenges of SEO


The New Age Challenges of SEO SEO (search engine optimization) is a common topic of conversation in PR and marketing. In fact, we have written other blog posts on this exact topic. This time around we want to discuss the new age challenges of SEO. We know that SEO “is the process of improving the […]

How do I measure the impact of PR in 2022?


How Do I Measure the Impact of PR in 2022? PR measurement is key for PR agencies, but also for clients, as the measurement can show the type of exposure the PR firm they hired is helping them receive. Over the years, the methodologies for measuring public relations have changed, and as the media changes, […]

What is Nonprofit PR?


What is Nonprofit PR? With nonprofit organizations on the rise and people caring more and more about contributing to them, Point Taken wants to answer, “What is Nonprofit PR?” We will also explain how nonprofit organizations can benefit from public relations. There are 1.3 million  nonprofits in the U.S. according to the National Council of […]

Public Relations for Defense Contractors


Public Relations for Defense Contractors Contact Us In today’s unpredictable world, public relations for defense contractors helps put contractors in front of military and government decision makers. Whether submitting thought leadership pieces to publications such as Defense News,Defense One or Janes, our senior public relations professionals have the military and defense knowledge to showcase information […]

What is My Media Coverage Worth?


What is My Media Coverage Worth? It is hard to figure out exactly what a media story is worth. Marketing directors, PR professionals, business owners, development directors — really anyone who has secured some form of media story — has probably asked, “What is my media coverage worth?” In this quick quiz, Point Taken will […]