From Media Coverage to Measurable Growth: 33,820 Reach, Industry Awards, and Qualified Booking Leads for The Hotel at the University of Maryland

Point Taken Case Study The Hotel at the University of Maryland:From Media Coverage to Measurable Growth A AAA Four Diamond property needed a strategy to grow leisure bookings, business travel, and meetings and weddings business, all at once. 33.8K Monthly Unique Visitors Reached 5 Earned “Meetings in a Museum” Features 4 Stella Award Wins 7 […]

Growing 121 Financial Credit Union Prior to Merger

Growing Credit Union Prior to Merger Efforts Resulted in 264 Media Hits, Nearly 120 Million Impressions and an Advertising Value of More than $6.1 Million Case Study by POINT TAKEN The Challenge 121 Financial Credit Union, one of the largest credit unions in Jacksonville, Florida, was seeking to grow assets and membership. The Solution Point […]

Hotel Press Coverage: Point Taken Secured 18 Articles with 148.8 Universal Visitors Per Month, Showcasing The Hotel at Arundel Preserve’s Renovated Lobby, Meeting Spaces, and Guest Rooms

Point Taken Case Study The Hotel at Arundel Preserve Renovation Hotel Press Coverage Campaign A phased renovation near BWI needed the right story told to the right journalists, across leisure, business, meetings, and weddings media.  18 Media Features Placed 1 Podcast Feature 148.8M Unique Visitors Per Month Reached $1.38M In Media Value Generated The Challenge […]

30+ Media & Influencers. 250K+ Social Reach. One Buzzworthy Community Event Elevates Pet Paradise’s Brand | Click to Read the Case Study →

Point Taken Case Study Pet Paradise: 30+ Media & Influencers, 250K+ Social Reach, One Buzzworthy Event An upscale pet resort needed lasting media relationships — so Point Taken invented an event journalists actually wanted to attend. 30+ Journalists & Influencers Per Event 250K+ Social Media Reach 3+ TV Appearances Per Event 2 Markets: Jacksonville, Fla., […]