Point Taken Case Study
The Hotel at Arundel Preserve
Renovation Hotel Press Coverage Campaign
A phased renovation near BWI needed the right story told to the right journalists, across leisure, business, meetings, and weddings media.
18
Media Features Placed
1
Podcast Feature
148.8M
Unique Visitors Per Month Reached
$1.38M
In Media Value Generated
The Challenge
The Hotel at Arundel Preserve in Hanover, Maryland, just minutes from Baltimore/Washington International Thurgood Marshall Airport (BWI), began a phased renovation of its lobby and meeting spaces. Afterward, they completed the renovation of guest rooms. The team hotel press coverage to showcase the upgrades to leisure
and business travelers, meeting planners, and engaged couples.
The Solution
The Hotel at Arundel Preserve hired Point Taken to develop a targeted media list including local outlets, regional press, and hospitality trade publications. We created a newsworthy pitch and press release to secure hotel press coverage. Next, we developed personalized, one-on-one outreach to key journalists and editors, all aimed at securing high-quality coverage.
The Result
Point Taken landed 18 earned articles, plus one podcast feature, across outlets including MSN, WBAL, Baltimore Business Journal, Eye on Annapolis, Global Travel Media, TravMedia, Hospitality Interiors, Hotel Management, Hotel Business Review, and more.
Estimated impact: 148.8M UVPM and $1.38M advertising value equivalency .
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