From Renovation to Reservation:
Hotel Press Coverage
That Reaches Guests, Planners,
and Industry Insiders
🗞️ How Point Taken Earned 18 Articles with 148.8 Universal Visitors Per Month Showcasing The Hotel at Arundel Preserve’s Renovated Lobby, Meeting Spaces, and Guest Rooms 🛏️
Case Study by
POINT
TAKEN
The Challenge
The Hotel at Arundel Preserve in Hanover, Maryland 📍—just minutes from Baltimore/Washington International Thurgood Marshall Airport (BWI) —began a phased renovation of its lobby and meeting spaces 🛋️. Afterwards, they completed the renovation of guest rooms. The team sought media coverage 🗞️ to showcase the upgrades to leisure and business travelers 💼, meeting planners 📅, and engaged couples 💍.
The Solution
The Hotel at Arundel Preserve hired Point Taken to develop a targeted media list including local outlets, regional press, and hospitality trade publications 🌐. We created a newsworthy pitch and press release 🧾. Next, we developed personalized, one-on-one outreach to key journalists and editors 🎯—all aimed at securing high-quality coverage.
The Result
Point Taken landed 18 earned articles—plus one podcast feature—across outlets including MSN, WBAL, Baltimore Business Journal, Eye on Annapolis, Global Travel Media, TravMedia, Hospitality Interiors, Hotel Management, Hotel Business Review, and more🎙️.
Estimated impact: 148.8M UVPM 🌐 and $1.38M advertising value equivalency ✨.
