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Influencer Coverage


Social Media Influencer Coverage Let’s Spark Change Together Brands are finding new prospects, leads and customers with social media influencers. At Point Taken, we work with influencers all over the country and can help showcase your products or services through social media influencer coverage. Here’s a sampling of the social media  influencer coverage we’ve secured […]

How to Create High-Converting Email Newsletters

How to create high-converting newsletters

How to Create High-Converting Email Newsletters While you may feel bombarded by email newsletters, they are still popular and can generate sales and donations. From nonprofit organizations to small, medium, and large-sized businesses, email newsletters are a great way to gain new customers and engage current or previous clients. Email newsletters draw people’s attention to […]

Addison Shockey

Addison Shockey | Marketing & PR Account Assistant Addison Shockey is a diligent and dedicated account assistant at Point Taken. She supports Point Taken leadership on all client projects, helping to ensure all work is completed to Point Taken’s high standards of professionalism: at Point Taken, our goal is to make sure every job is […]

How to Create an Editorial Calendar


How to Create an Editorial Calendar An editorial calendar is key to any marketing or public relations strategy, but people often ask us how to create an editorial calendar. At Point Taken, we encourage our customers to have an editorial calendar to manage their marketing and PR efforts. Not only will an editorial calendar help […]

How to Prove A Brand is Socially Responsible


How to Prove a Brand is Socially Responsible Now, more than ever, people care deeply about the ethics and values of the businesses they support. But how do you prove a brand is socially responsible? Many customers buy specifically from companies they know are socially responsible. That means people approve of the way a brand […]

The Benefits of GA4


The Benefits of GA4 Google Analytics 4, or GA4, is officially in business and many businesses and nonprofit organizations, including some of our Point Taken clients, are already reaping the rewards. If you’re a business or nonprofit executive and aren’t sure how GA4 can impact your sales and donations, we are going to break down […]