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How Nonprofits Can Use PR to Improve Their End-of-Year Giving Strategies

How-Nonprofits-Can-Use-PR-to-Improve-Their-End-of-Year Giving-Strategies

How Nonprofits Can Use PR to Improve Their End-of-Year Giving Strategies The holidays – what many call “the giving season” – are upon us. It is a great time for nonprofit organizations to take advantage of a marketing and PR strategy that can help bring in much-needed funds. The holidays can be a time of […]

Aligning Goals Between Marketing Firms and Clients is the Key to Success

why-aligning-goals-between-marketing-firms-and-clients-is-key-to-success

Why Aligning Goals Between Marketing Firms and Clients is the Key to Success As a marketing and public relations agency, we understand successful partnerships are built on a solid foundation of aligned communication goals between our firm and our clients. Before launching any marketing or PR campaigns, make sure to follow these tips to ensure […]

How to Celebrate Diversity in Marketing

How-to-Celebrate-Diversity-in-Marketing-and-Public-Relations

How To Celebrate Diversity in Marketing and PR As more and more people across the globe move from one country to another and businesses and nonprofits expand operations into other nations, understanding how to celebrate diversity in marketing and public relations efforts is crucial. As a business or nonprofit, you want to embrace the cultures […]

What is Destination Marketing?

What-is-Destination-Marketing

What is Destination Marketing? From restaurants and resorts to states and stadiums, destination marketing can help your business attract more customers. Point Taken, a public relations and marketing firm serving brands nationwide, is often asked, “What is destination marketing?” Destination marketing is a type of marketing that promotes a particular eatery, hotel, resort,  county, city, […]

Influencer Coverage

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Social Media Influencer Coverage Let’s Spark Change Together Brands are finding new prospects, leads and customers with social media influencers. At Point Taken, we work with influencers all over the country and can help showcase your products or services through social media influencer coverage. Here’s a sampling of the social media  influencer coverage we’ve secured […]