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AI & PR: What is AI and Predictive Analytics and How Does it Impact PR? 

AI & PR What is AI and Predictive Analytics and How Does it Impact PR 

AI & PR: What is AI and Predictive Analytics and How Does it Impact PR?  Artificial Intelligence, or AI, is the world we live in nowadays. We are hearing and seeing more and more about it, and at Point Taken, we don’t believe it’s going anywhere anytime soon. We want to talk about what AI […]

Innovative PR Tactics that Help Brands Stand out From the Crowd

Innovative-PR-Tactics-to-Help-Brands-Stand-Out-From-the-Crowd

Innovative PR Tacticts that Help Brands Stand out From the Crowd In today’s competitive landscape, standing out from the crowd is more crucial than ever. With new businesses and nonprofit organizations opening and expanding daily, being unique isn’t just desirable—it’s essential for success. At Point Taken Communications, we understand the challenges of differentiation, which is […]

Understanding Different Types of Videos on Social Media

Understanding-Different-Types-of-Videos-on-Social-Media

Understanding Different Types of Video on Social Media Social media platforms are essential for business and nonprofit marketing, helping organizations reach a vast audience quickly. Recently, short-form videos have surged in popularity, with experts advocating for a shift from photos to videos on social media. So, how crucial are videos compared to photos, and what […]

SEO Trends for 2024

SEO-Trends-for-2024

SEO Trends for 2024 In the ever-evolving landscape of digital marketing, search engine optimization (SEO) stands out as a crucial element for businesses and nonprofit organizatoins striving to make their mark online. At Point Taken Communications, SEO isn’t just a service we provide – it’s an integral part of our business. As we gear up […]

5 Marketing and PR Trends for 2024

Five-Marketing-and-PR-Trends-for-2024

Five Marketing and PR Trends for 2024 The new year comes new ideas, goals, and opportunities. 2024 is sure to be a year of major change in marketing and public relations, and this year’s PR trends are sure to demonstrate the differences from past marketing and PR practices. As a marketing and PR firm serving […]

Google Ads vs. Social Media Ads: Which is Better for Your Brand?

Google-Ads-vs.-Social-Media-Ads- Which-is-Better-for- Your-Brand

Google Ads vs. Social Media Ads: Which is Better for Your Brand? Advertising is a key component to increase sales and donations for most organizations. Companies and nonprofit organizations can use many kinds of ads and choose from various ways to present and display these ads. With the new year quickly approaching and many organizations […]