The Benefits of GA4


The Benefits of GA4 Google Analytics 4, or GA4, is officially in business and many businesses and nonprofit organizations, including some of our Point Taken clients, are already reaping the rewards. If you’re a business or nonprofit executive and aren’t sure how GA4 can impact your sales and donations, we are going to break down […]

Nine Marketing Trends for 2023

Social MediaMarketing Trendsfor 2023 2023 is here and a new year means new trends, so Point Taken is sharing social media marketing trends for 2023! Marketing and PR are rapidly changing fields, so it’s important to stay updated on trends, or it could significantly impact your business and the way you connect with customers or […]

Jessica Waugaman | Research Director

Jessica Waugaman | Research Director Jessica Waugaman is an established development professional who helps Point Taken’s clients with donor relations strategies and tactics, research and event production. Waugaman started her development career 20 years ago in Stuart, Fla. at the Rivers Coalition where she coordinated a collaborative eight-year campaign that raised over $800,000 for the […]

How to Sell Products with Public Relations


How to Sell Products with Public Relations Though every company and product is different, all brands can benefit from more sales. But how to do you make more sales? Try utilizing some PR tactics. Let’s explore how to sell products with public relations.  Our first piece of advice may surprise you as it’s not directly […]

How to grow your nonprofit social media audience organically


How to Grow Your Nonprofit Social Media Audience Organically Nonprofits are vital parts of our society. Zippia says there are more than 1.5 million nonprofits in the U.S. alone. These organizations often do not have the budget to grow their following with ads, influencers or affiliate marketing, like many bigger for-profit organizations. Nonprofits have to […]

How to Get National Media Coverage


How to Get National Media Coverage Media coverage is incredibly beneficial, and many clients ask us how to get national media coverage. At Point Taken, one of our specialties is helping clients with just that. We love helping customers pitch ideas to media outlets, and we enjoy helping them prepare for any type of coverage. […]