🚀 AI for PR & Marketing:
Stop Scrambling.
Build an AI-Powered
PR & Marketing System in 30 Days.
Dive in for free.
The first two modules are on us.
If they help you, keep going and unlock the rest. 🎉
Work Like a Full PR and Marketing Department — Even If You’re a Team of One
You don’t need more staff.
You need better systems.
This practical, step-by-step course shows you exactly how to use AI to plan faster, create content in minutes, automate repetitive tasks, and prove real results — without burning out.
No tech overwhelm.
No theory.
No fluff.
Just smart workflows you can use immediately.
If you are in charge of sales or donations, this course is for you.
Because AI is already reshaping PR and marketing — and the gap is widening fast.
✅ Who This Course Is For
This course is perfect for:
✔ PR professionals
Pitch faster, build media lists smarter, and turn coverage into measurable ROI.
✔ Marketing managers and directors
Create campaigns, content, and reports in a fraction of the time.
✔ Small teams & “teams of one”
Operate like a full department without hiring.
✔ Nonprofits, hospitality & lifestyle brands
Drive bookings, attendance, and donations — not just impressions.
If you’re busy and wearing too many hats…
This course was built for you.
🎯 What You’ll Learn
By the end of this training, you’ll know how to:
⚡ Create faster with AI
Blog posts in 30 minutes
Social calendars in one prompt
Press releases in 10 minutes
Campaign ideas instantly
📣 Level up your PR
Find better story angles
Write personalized pitches faster
Build media lists with AI research
Repurpose coverage into sales assets
🤖 Automate repetitive work
Email sequences that run themselves
Content scheduling tools
Reporting dashboards
SOPs and workflows
📊 Prove ROI clearly
Track the metrics that actually matter
Turn coverage into AVE/AEV
Extract insights automatically
Present results leadership understands
🧠 Think like a strategist
Stop daily scrambling
Batch your work
Build systems
Run marketing calmly and confidently
✨ Imagine 30 Days From Now…
You’re not scrambling anymore.
- Your content is batched.
- Your emails are automated.
- Your reports take minutes.
- Your week feels organized.
- And leadership finally sees your impact.
That’s what systems + AI look like.
And that’s exactly what this course helps you build.
💡 What Makes This Course Different
There are lots of “AI PR and marketing” courses out there.
Most are:
❌ Theoretical
❌ Tech-heavy
❌ Overwhelming
❌ Built for giant teams
This isn’t that.
This course is:
✅ Practical
✅ Step-by-step
✅ Built for real-world PR & marketing
✅ Designed for small teams
✅ Focused on outcomes (bookings, leads, donations, revenue)
Everything I teach is exactly what I use inside my own agency.
No fluff. Just what works.
All bundled into easy-to-digest 5- to 7-minute lessons, totaling just about 4 hours and 45 minutes.
💵 Investment
Just $279 for a limited time, and the first two modules are yours free.
That’s less than:
Two hours of agency time
One boosted post
One software subscription
And you’ll save hours every single week.
Most students make this back in the first few days just from time saved.
👉 Ready to work smarter — not longer?
Stop doing everything manually.
Start building systems that run for you.
View the Refund Policy.
Curriculum
MODULE 1 — The AI Mindset for Modern Marketing
Lessons
- Welcome + What This Course Will Help You Achieve
- Why Traditional Marketing Teams Are Burning Out
- The “AI Assistant” Model vs Hiring More Staff
- My Exact AI Tech Stack (tools I actually use daily)
- Your New Workflow: Strategy → AI → Human Polish
MODULE 2 — AI for Messaging, Strategy & Positioning
Lessons
- Using AI to Clarify Brand Positioning
- Crafting a Clear Value Proposition in Minutes
- Creating Customer Personas with AI
- Turning Business Goals into PR & Marketing Plans
MODULE 3 — AI for PR & Earned Media
Lessons
- Using AI to Find Story Angles Journalists Actually Want
- Generate Press Releases in 10 Minutes
- Writing Personalized Media Pitches with AI
- Building Media Lists Faster
- AI for Award Submissions
- Repurposing Coverage into Sales Assets
- Tracking PR ROI Automatically
MODULE 4 — AI for Content Creation
(Save 20+ hours/week here)
Lessons
- Blog Posts in 30 Minutes
- Social Media Calendars in One Prompt
- Repurposing One Idea into 20 Pieces of Content
- Writing Website Copy with AI
- Creating Newsletters Fast
- Creating visuals with Sora/Canva AI
- AI for SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
MODULE 5 — AI for Influencers, Events & Campaigns
Lessons
- Finding the Right Influencers with AI research
- Writing outreach emails automatically
- Planning FAM tours & events with AI checklists
- Generating campaign concepts fast
- Creating media kits instantly
- Building event run-of-show documents
MODULE 6 — AI for Analytics & ROI
Lessons
- What metrics actually matter (not vanity)
- Turning coverage into AVE/AEV estimates
- Building dashboards
- Extracting insights automatically
- Automating monthly reports with AI
- Presenting results to leadership
MODULE 7 — Automation & Systems
(Work smarter, not harder)
Lessons
- Creating repeatable SOPs with AI
- Content batching workflows
- Building your “one-person marketing department”
- My weekly workflow walkthrough
MODULE 8 — Your 30-Day AI Implementation Plan
Lessons
- Week-by-week action plan
- What to automate first
- What NOT to automate
- 90-Day Success Plan
- Final quiz + earn your certificate
About Your Instructor
Michelle Guglielmo Gilliam, founder of Point Taken Communications, brings 25+ years of real-world experience in public relations, marketing, and digital strategy.
A former TV producer turned agency owner, she has led campaigns for hospitality, lifestyle, and nonprofit brands that generated national media coverage in USA Today, Forbes, People, Fox News, and more—driving measurable bookings, sales, and donations.
Today, Michelle integrates AI into every part of her agency’s workflow to move faster, pitch smarter, and prove ROI.
She created AI for PR & Marketing to teach you the exact tools, prompts, and systems her team uses daily—so you can save time, work smarter, and get better results immediately.
No theory. Just what works.