You may have heard that content is king, but you may not understand how it helps market your small business or nonprofit organization. By creating valuable content pertinent to your customers, content marketing promotes your products or services. Unlike traditional marketing tactics that interrupt potential clients (think of finding an advertisement for toothpaste as you are strumming through a lifestyle magazine or a clothing commercial appearing right as your favorite TV character is about to drive off of a cliff), content marketing is designed around information your customers want to read, see or hear.
Instead of interrupting your reading or viewing experience, content marketing gives your readers or viewers important information that enhances their lives or makes their jobs easier. The toothpaste company could write a blog post on five ways to whiten your teeth or the clothing company could develop a press release about the top 10 style trends seen on that favorite TV show they so unkindly interrupted.
Point Taken Communications is a Jacksonville content marketing and public relations firm that utilizes content to promote products and services for nonprofit organizations and small businesses nationwide. Contact us today for more information about nonprofit and small business content marketing.